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QuestionsThe Pyramid Principle

Single choice · #496

During a rehearsal for a competitive presentation, the mentor pointed out that the title 'Sales Situation in East China' on Xiao Chen's slide was not up to standard and asked him to rewrite it as a complete judgment that lets the evaluators see his stance at a glance. Which of the following revisions best meets the requirement?

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Answer: B

  • AThree key points about the sales situation in East China✗ Wrong. Adding 'three key points' only indicates a quantity; it remains a noun phrase, and the evaluators still don't know your stance. The misconception is that labeling a title with a number automatically turns it into a conclusion.
  • BEast China should focus resources on chain customer channels next year✓ Correct. This is a complete judgment that can be agreed with or challenged. Supporting evidence like channel data can be directly linked under it, allowing evaluators to immediately understand your claim. It meets the requirement of writing the title as a conclusion sentence.
  • CAnalysis of the causes and countermeasures for the sales decline in East China✗ Wrong. Although 'analysis of causes and countermeasures' seems comprehensive and professional, it doesn't present any debatable judgment; listeners still have to piece together the conclusion themselves. The misconception is that broad coverage and professionalism equate to having a conclusion.
  • DOverview of the current market, channels, and team in East China✗ Wrong. Although the categorization is clear, 'current overview' is a purely descriptive noun phrase without any judgment. The misconception is that clear categorization and neat structure make a title acceptable.
Explanation:An effective title should be a complete judgment that can be supported or refuted by evidence, so the audience immediately knows your stance. 'East China should focus resources on chain customer channels next year' meets this criterion. The other options ('three key points', 'analysis of causes and countermeasures', 'current overview') are similar in length and appear well-structured, but they are noun phrases that don't express a judgment; evaluators still need to infer the conclusion from the following content. The contrast given in the lecture notes is that 'market situation' should be changed to 'South China market is suitable for a pilot first'—the key to rewriting is adding a debatable judgment, not making the title more polished.
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